by andersbraekken | Sep 20, 2024 | Brand Growth, Brand Strategy
From Ethics to Earnings: The Value of Creating Impacts That Matter. Category: Author: Anders Braekken. In today’s rapidly evolving business environment, success is no longer defined solely by financial performance. Companies are increasingly evaluated by their...
by andersbraekken | Jun 9, 2023 | Brand Growth, Brand Strategy
The brand as your most powerful asset. Category: Author: Anders Braekken. In a frantic and volatile business landscape, brands have emerged as powerful assets that hold immense potential for driving growth and establishing a distinct market presence. However,...
by andersbraekken | May 21, 2023 | Brand Capabilities, Brand Growth, Brand Strategy
An ode to C.K. Prahalad and Gary Hamel: The core competence of the corporation. Category: Author: Anders Braekken. In 1990, C.K. Prahalad and Gary Hamel, two visionary thinkers in the field of strategic management, shook the business world with their groundbreaking...
by andersbraekken | May 12, 2023 | Brand Diversification, Brand Growth, Brand Strategy
8 golden rules for brand mergers and acquisitions. Category: Author: Anders Braekken. Mergers and acquisitions (M&A) can be a valuable strategy for brand growth and expansion. However, the success of these deals depends heavily on strategic planning and...
by andersbraekken | May 11, 2023 | Brand Diversification, Brand Growth, Brand Strategy
10 benefits of a related brand diversification strategy. Category: Author: Anders Braekken. A diversification strategy can help a brand stay relevant, reach new customers, and create new revenue streams. It can also provide protection against market volatility and...
by andersbraekken | May 11, 2023 | Brand Strategy
Your brand needs a mission statement. Category: Author: Anders Braekken. A mission is not just a bland statement of a company’s purpose or goals; it’s a bold, inspirational declaration that encapsulates the heart and soul of the brand. It’s a...
