by andersbraekken | Sep 20, 2024 | Brand Growth, Brand Strategy
From Ethics to Earnings: The Value of Creating Impacts That Matter. Category: Author: Anders Braekken. In today’s rapidly evolving business environment, success is no longer defined solely by financial performance. Companies are increasingly evaluated by their...
by andersbraekken | Jun 9, 2023 | Brand Growth, Brand Strategy
The brand as your most powerful asset. Category: Author: Anders Braekken. In a frantic and volatile business landscape, brands have emerged as powerful assets that hold immense potential for driving growth and establishing a distinct market presence. However,...
by andersbraekken | May 23, 2023 | Brand Activation, Brand Growth
Mastering go-to-market strategies: Building brands that thrive. Category: Author: Anders Braekken. In today’s fast-paced and overpopulated brand landscape, the mastery of go-to-market strategies becomes the cornerstone of success and dominance. These strategies...
by andersbraekken | May 21, 2023 | Brand Capabilities, Brand Growth, Brand Strategy
An ode to C.K. Prahalad and Gary Hamel: The core competence of the corporation. Category: Author: Anders Braekken. In 1990, C.K. Prahalad and Gary Hamel, two visionary thinkers in the field of strategic management, shook the business world with their groundbreaking...
by andersbraekken | May 15, 2023 | Brand Growth, Brand Positioning
Customer segmentation: Driving brand love and growth through personalised conversations. Category: Author: Anders Braekken. In today’s over-crowded business environment, customer segmentation is paramount in fueling brand love and growth. By slicing through the...
by andersbraekken | May 13, 2023 | Brand Activation, Brand Growth, Brand Positioning
The quest for brand awareness: Relevance, differentiation and preference. Category: Author: Anders Braekken. In today’s crowded marketplace, sustaining your brand awareness is crucial. Brands must strive to be relevant, differentiated, and preferred by their...
