by andersbraekken | May 21, 2023 | Brand Capabilities, Brand Growth, Brand Strategy
An ode to C.K. Prahalad and Gary Hamel: The core competence of the corporation. Category: Author: Anders Braekken. In 1990, C.K. Prahalad and Gary Hamel, two visionary thinkers in the field of strategic management, shook the business world with their groundbreaking...
by andersbraekken | May 14, 2023 | Brand Activation, Brand Capabilities
Personalized brand experiences is not a nice-to-have, it is a must-have. Category: Author: Anders Braekken. In today’s digital age, consumers expect more than ever before from the brands they choose to engage with. Personalization has become a key...
by andersbraekken | May 12, 2023 | Brand Capabilities, Brand Culture, Brand Growth
Culture eats strategy for breakfast: Why brands must prioritize culture in growth and transformation. Category: Author: Anders Braekken. As Peter Drucker once famously said, “culture eats strategy for breakfast.” This sentiment holds true not only in the...
by andersbraekken | May 11, 2023 | Brand Capabilities, Brand Culture, Brand Growth
Core competencies drive brand performance. Category: Author: Anders Braekken. Building core competencies is essential for brands looking to establish a strong position and thrive in the marketplace. A brand’s core competencies are the unique strengths and...
