About

Anders Braekken is a strategic brand and business advisor who helps organisations realise their full potential by defining clear brand strategies and ensuring disciplined execution. Through purposeful positioning, structured planning, and compelling narratives, he enables brands to translate intent into action and strategy into measurable business impact.

Anders carries a 30 year track record of delivering high-end boutique consulting services to growth-driven organisations in the corporate branding domain on a global scale.

Born (1970) and raised in Oslo, educated at the University of St. Andrews (MA in Management with Economics and International Relations) and established in Barcelona since 1998.

Throughout his career he has worked with a diverse portfolio of brands and businesses – big and small, local and global, private and public, startups and leaders – such as the ones listed below.

Accenture / Abu Dhabi Executive Council / Ansur Technologies / Azbil Telstar / Bacardi Global Brands / BIC / Borges International Group / Compal / CSM / Deltek / ESCI-UPF / Esteve Healthcare / Fluidra / HP / IBM / Iryo / Kraft Foods / Martini / Mondelez / MRW / Oracle / Orizonia / Pascual Dairy Group / PepsiCo / Procter & Gamble / PSA Consulting / Sara Lee / Servihabitat / Vueling – to mention a few – throughout the EMEA región.

Since 2010, he has been a visiting lecturer in branding, digital marketing, innovation and product management to bachelor and master students at ESCI-UPF International Business School in Barcelona.

In 2018, he was appointed Honorary Consul General of Norway in Barcelona covering the regions of Catalonia and Aragon in Spain. He continues to hold this position, reflecting a longstanding commitment to building and strengthening relationships with public administration and authorities, institutions, and other relevant audiences.