Consulting · Coaching · Training
"I am a strategic brand and business advisor with a 30-year track record of delivering high-end boutique consulting services that drive brand mastery and business performance".
There is a direct cause-effect relationship between brand mastery and business performance*.
Brand Mastery Indicators
- Awareness90%
- Meaning80%
- Differentiation75%
- Relevance60%
- Preference40%
Business Performance Indicators
- Increase Sales60%
- Reduce Costs30%
- Grow Market Share50%
- Attract People75%
- Increase ROI30%
* Based on an ongoing meta-analysis study since 2005 until now.
My consulting, coaching and training services are built on five core themes.
Diagnosing Brand Health
Your brand is your most valuable asset, but only if it is working in harmony with your purpose, audience, and ambition. "Diagnosing Brand Health" is a powerful first step toward clarity and growth. Through expert insight and strategic reflection, you will uncover how your brand is performing and where it can shine brighter. It is not just an audit – it is the beginning of a healthier, smarter and more aligned brand future.
Building Brand Models
"Building Brand Models" is a comprehensive service designed to develop the strategic foundation of your brand. This service focuses on crafting a clear, compelling, and actionable brand strategy roadmap that guides your brand towards its desired destination. I help you articulate a bold and inspiring vision for your brand, aligning it with long-term objectives and market aspirations. Together, we model how your brand creates value for its audiences, captures that value through meaningful engagement, and delivers it consistently across all touchpoints to drive relevance and preference.
Activating Brand Touchpoints
A brand is ultimately judged by how it is experienced. "Activating Brand Touchpoints" ensures that your brand strategy and identity are consistently translated into meaningful, coherent experiences across every interaction. It bridges the gap between brand definition and daily reality, making sure your brand is not only well designed and well positioned, but clearly activated wherever it meets customers, employees, and stakeholders.
Designing Brand Identity
Your brand identity is more than design — it is your business made visible, memorable, and meaningful. “Designing Brand Identity” is a service that brings your brand’s essence to life across every touchpoint. Whether you are launching, refreshing, or repositioning, I help you define a visual and verbal brand identity rooted in strategy and soul. The result? A distinct, inspiring presence that captures hearts, earns trust, and aligns your brand with the future you are creating.
Optimising Brand Portfolios
"Optimizing Brand Portfolios" is a best-practice service that refines your brand portfolio and architecture to maximize market impact, efficiency, and growth. Together, we assess your current portfolio to define the optimal number and roles of brands, ensuring alignment with financial, customer, and competitive goals. By streamlining architecture, whether a unified "Branded House" or diverse "House of Brands", we eliminate redundancies, enhance clarity, and foster agility. Leveraging market insights, we identify opportunities for expansion while reducing costs through shared efficiencies.
You will benefit from.
Years of experience
Client projects
People trained
Brands and businesses I have worked with.
Accenture / Abu Dhabi Executive Council / Ansur Technologies / Avoris / Bacardi Global Brands / BIC / Borges International Group / Compal / CSM / Deltek / ESCI-UPF International Business School / Esteve Healthcare / Fluidra / HP / IBM / Iryo / Kraft Foods / Martini / Mondelez / MRW / Oracle / Pascual Dairy Group / PepsiCo / Procter & Gamble / PSA Solutions / Sara Lee / Servihabitat / Simon / Telstar / Vueling – to mention a few – throughout the EMEA región.
CLIENT CASE:
A new brand strategy after the merger of two giants in the pool industry.
Industry: Manufacturing Industries | Company Turnover: EUR 1,5 Billions | Brand Reach: Global | Solutions: Strategic Brand Management, Brand Architecture & Portfolio Management.
CLIENT CASE:
Driving brand engagement and corporate culture across the planet.
Industry: Life Sciences | Company Turnover: EUR 400 Millions | Brand Reach: Global | Solutions: Brand Engagement & Culture.
CLIENT CASE:
Positioning a Fortune Global 500 business unit internally.
Industry: Professional Services | Company Turnover: EUR 40 Billions | Brand Reach: Global | Solutions: Strategic Brand Management, Brand Engagement & Culture.
CLIENT CASE:
Re-positioning an airline for the post-COVID era.
Industry: Commercial Aviation | Company Turnover: EUR 2,4 Billions (pre-COVID) | Brand Reach: Europe | Solutions: Strategic Brand Management.
CLIENT CASE:
Brand guardianship of a technology startup becoming a market leader.
Industry: Software Solutions, Digital Services & Artificial Intelligence | Company Turnover: EUR 8 Millions | Brand Reach: Nordics | Solutions: Strategic Brand Management, Brand Design, Brand Activation.
CLIENT CASE:
Brand portfolio optimization of a leader in the tourism industry.
Industry: Tourism Industry | Company Turnover: EUR 4 Billions | Brand Reach: Global | Solutions: Strategic Brand Management, Brand Architecture, Brand Portfolio Management.