by andersbraekken | May 14, 2023 | Brand Activation, Brand Capabilities
Personalized brand experiences is not a nice-to-have, it is a must-have. Category: Author: Anders Braekken. In today’s digital age, consumers expect more than ever before from the brands they choose to engage with. Personalization has become a key...
by andersbraekken | May 13, 2023 | Brand Activation, Brand Growth, Brand Positioning
The quest for brand awareness: Relevance, differentiation and preference. Category: Author: Anders Braekken. In today’s crowded marketplace, sustaining your brand awareness is crucial. Brands must strive to be relevant, differentiated, and preferred by their...
by andersbraekken | May 12, 2023 | Brand Diversification, Brand Growth, Brand Strategy
8 golden rules for brand mergers and acquisitions. Category: Author: Anders Braekken. Mergers and acquisitions (M&A) can be a valuable strategy for brand growth and expansion. However, the success of these deals depends heavily on strategic planning and...
by andersbraekken | May 12, 2023 | Brand Capabilities, Brand Culture, Brand Growth
Culture eats strategy for breakfast: Why brands must prioritize culture in growth and transformation. Category: Author: Anders Braekken. As Peter Drucker once famously said, “culture eats strategy for breakfast.” This sentiment holds true not only in the...
by andersbraekken | May 11, 2023 | Brand Capabilities, Brand Culture, Brand Growth
Core competencies drive brand performance. Category: Author: Anders Braekken. Building core competencies is essential for brands looking to establish a strong position and thrive in the marketplace. A brand’s core competencies are the unique strengths and...
